You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
Anyone who says failure is not an option has also ruled out innovation.
More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.