Seth Godin Quotes about Design

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Taking delight in the journey takes confidence. It pushes the envelope of design.

Taking delight in the journey takes confidence. It pushes the envelope of design.

Seth Godin

Journey, Design, Delight

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Seth Godin

Design, Marketing, Influence

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.93, Penguin

When we think about what might go wrong, we're more likely to design something that goes right.

Seth Godin

Thinking, Design, Might

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

Seth Godin

Book, Thinking, Design

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Seth Godin

Art, Design, Effort

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.92, Penguin