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Seth Godin Quotes about Business

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Seth Godin (2012). “Survival Is Not Enough: Shift Happens”, p.22, Simon and Schuster

Ideas in secret die. They need light and air or they starve to death.

Seth Godin (2004). “Free Prize Inside: How to Make a Purple Cow”, p.112, Penguin

Good marketers measure.

Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.203, Penguin

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Seth Godin (2010). “Linchpin: Are You Indispensable? How to drive your career and create a remarkable future”, p.149, Hachette UK

If your organization requires success before commitment, it will never have either.

Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.132, Penguin

Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.

Seth Godin (2012). “Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012”, p.46, Penguin

Your best customers are worth far more than your average customers.

Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.201, Penguin