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Mark Quotes

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

"Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

Marketing is a race without a finishing line

Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.22, John Wiley & Sons

The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't

"Exclusive interview: Valve's Gabe Newell on Steam Box, biometrics, and the future of gaming". Interview With T.C. Sottek, Tom Warren, www.theverge.com. January 8, 2013.

Don't use big words. They mean so little.

Oscar Wilde (2012). “An Ideal Husband”, p.58, Courier Corporation

The more informative your advertising, the more persuasive it will be.

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House