Top 8 Quotes by Sergio Zyman

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

People, Marketing, Purpose

A brand is essentially a container for a customer’s complete experience with the product or company.

Company, Brands, Customers

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

Home, People, Focus

Selling more stuff to more people more often for more money more efficiently

Selling More, People, Stuff

Sergio Zyman (2004). “Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing”, Portfolio (Hardcover)

Challenge everything, assume nothing.

Challenges, Assuming, Assume Nothing

If you don't keep giving customers reasons to buy from you, they won't

Giving, Reason, Customers

Sergio Zyman, Armin Brott (2003). “The End of Advertising as We Know It”, p.1, John Wiley & Sons

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Mind, Needs, Want

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

Hands, Marketing, Cash

Sergio Zyman Quotes