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Advertising Quotes - Page 2

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

Advertising is like learning - a little is a dangerous thing.

P. T. Barnum (2015). “The Art of Money Getting, or Golden Rules for Making Money”, p.45, Booklassic

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby

Advertising - a judicious mixture of flattery and threats.

Northrop Frye (1976). “The Secular Scripture: A Study of the Structure of Romance”, p.167, Harvard University Press

Advertising generally works to reinforce consumer trends rather than to initiate them.

Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge