Advertising Quotes - Page 2
Dick Gregory (1966). “From the Back of the Bus”
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
There is no such thing as bad publicity except your own obituary.
In Dominic Behan My Brother Brendan (1965) p. 158
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com
Advertising is like learning - a little is a dangerous thing.
P. T. Barnum (2015). “The Art of Money Getting, or Golden Rules for Making Money”, p.45, Booklassic
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
"Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.
Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby
Northrop Frye (1976). “The Secular Scripture: A Study of the Structure of Romance”, p.167, Harvard University Press
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge