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Advertising Quotes - Page 4

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

"I don't want to be a dictator or to be adored" by Gaby Wood, www.theguardian.com. May 8, 2004.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

"Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 158), 1986.

Nothing kills a bad product faster than good advertising.

"Can ads add up to profit for Green and Rose?" by Sarah Ryle, www.theguardian.com. September 11, 2004.

Impressive claims are made far more impressive by making them exact

Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

Advertising is the way great brands get to be great brands.

Al Ries, Laura Ries (2009). “The Fall of Advertising and the Rise of PR”, p.5, Harper Collins

You aren’t advertising to a standing army; you are advertising to a moving parade.

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Will Rogers, Bryan B. Sterling (1995). “Will Rogers Speaks: Over 1,000 Timeless Quotations for Public Speakers (writers, Politicians, Comedians, Browsers ...)”, M Evans & Company

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge