Advertising Quotes - Page 4
"Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 158), 1986.
Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby
Hanif Kureishi (2014). “The Word and the Bomb”, p.5, Faber & Faber
If a claim is worth making, make it in the most impressive way.
"Scientific Advertising".
Impressive claims are made far more impressive by making them exact
Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.
Al Ries, Laura Ries (2009). “The Fall of Advertising and the Rise of PR”, p.5, Harper Collins
You aren’t advertising to a standing army; you are advertising to a moving parade.
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
Will Rogers, Bryan B. Sterling (1995). “Will Rogers Speaks: Over 1,000 Timeless Quotations for Public Speakers (writers, Politicians, Comedians, Browsers ...)”, M Evans & Company
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge