Business Quotes - Page 57

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

What you say in advertising is more important than how you say it.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Never stop testing, and your advertising will never stop improving.

We've tried to keep as cheap and lean an operation as possible.

There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error

We’re in the Customer Service business—we just happen to provide airline transportation.

The time has come when advertising has in some hands reached the status of a science.

If all the rich people in the world divided up their money among themselves, there wouldn't be enough to go around.

Basically he never went to work and didn't have a job. Of course I thought he did. I thought he was on the phone doing business deals instead of borrowing money from people.

I went into the business for the money, and the art grew out of it. If people are disillusioned by that remark, I can't help it. It's the truth.

If you want to kill any idea in the world, get a committee working on it.

Profit has to be a means to other ends rather than an end in itself.

Running helped me learn how to deal with failure, and failure is a big part of the Internet business.

I don't know if it's my music, my lyrics, my sound and knowing the music business the way I do - all I can say is, my career has lasted way longer than I expected.

Nothing is easier than saying words. Nothing is harder than living them day after day.

If anything is good for pounding humility into you permanently, it's the restaurant business.

Business is a combination of war and sport.

If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.

If you want to succeed, you've got to be okay to just lose control.

No one but a theorist believes his theory; everyone puts faith in a laboratory result but the experimenter himself.

The most powerful concept in marketing is owning a word in the prospects mind.

We intend to conduct our business in a way that not only meets but exceeds the expectations of our customers, business partners, shareholders, and creditors, as well as the communities in which we operate and society at large.

It's okay to doubt yourself, it's okay to feel down; just never give up.

The most sensible people to be met with in society are men of business and of the world, who argue from what they see and know, instead of spinning cobweb distinctions of what things ought to be.