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Seth Godin Quotes - Page 34

No organization ever created an innovation. People innovate, not companies.

Seth Godin (2004). “Free Prize Inside: How to Make a Purple Cow”, p.52, Penguin

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.

Seth Godin (2015). “Poke The Box: When Was the Last Time You Did Something for the First Time?”, p.18, Penguin

If you measure it, it will improve.

Ifs
Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.61, Penguin

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.92, Penguin

It takes confidence and guts to intentionally create tension.

Seth Godin (2012). “The Icarus Deception: How High Will You Fly?”, p.68, Penguin

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

Seth Godin (2007). “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”, p.56, Penguin

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.101, Penguin