Building Quotes - Page 8
Ma'ariv (July 7, 1968); later quoted in Avi Shlaim "The Iron Wall: Israel and the Arab World", 2000.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins
Jane Jacobs (2016). “The Death and Life of Great American Cities”, p.188, Vintage