David Ogilvy Quotes about Business - Page 2

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy

Business, Insightful, Marketing

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

Business, Agency, Worry

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

David Ogilvy

Business, Real, Done

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

Business, Design, Television

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

David Ogilvy

Business, Lying, Writing

"Confessions of an Advertising Man". Book by David Ogilvy, 1963.

I always said that mega-mergers were for megalomaniacs.

David Ogilvy

Business, Mergers, Mega

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

David Ogilvy

Business, Advertising, Instinct

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

David Ogilvy

Jobs, Business, Taken

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House