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Seth Godin Quotes about Marketing - Page 2

All Seth Godin Quotes Acceptance Advertising Age Anxiety Art Belief Blame Bravery Business Caring Challenges Change Choices Communication Competition Confusion Creativity Criticism Critics Culture Curiosity Design Desire Doubt Effort Empathy Environment Excellence Expectations Extras Failing Failure Fear Fun Generosity Genius Giving Giving Up Gold Greatness Hard Work Heart Hills Home Hook Humanity Innovation Inspiration Inspirational Inspiring Internet Journey Joy Labor Leadership Life Listening Making A Difference Making Money Management Marketing quotes Mediocrity Meetings Motivation Motivational Opportunity Overcoming Pain Painting Passion Perfection Perseverance Positive Thinking Positivity Progress Purpose Quality Quitting Reading Reality Rejection Reputation Responsibility Revolution Risk Running Safety School Social Media Strategy Struggle Students Study Success Talent Team Technology Today Training Values Vision Waiting Wall Water Winning Work Worry Writing

Authenticy in marketing is telling a story people want to hear.

Authenticy in marketing is telling a story people want to hear.

People, Marketing, Stories

If you can't sell to 1 in 1000, why market to a million?

Marketing, Ifs, Millions

Marketing management is now tribal leadership.

Marketing, Management

Marketing begins before the product is launched.

Inspiring, Business, Marketing

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Team, Challenges, Marketing

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.84, Penguin

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Business, People, Marketing

What people want is the extra, the emotional bonus they get when they buy something they love.

Emotional, People, Marketing

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Mean, Fire, Marketing

The future of marketing is leadership

Marketing

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Design, Marketing, Influence

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.93, Penguin

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Real, Talking, Marketing

Content marketing is the only marketing left

Marketing, Content Marketing, Left

One way to sell a consumer something in the future is simply to get his or her permission in advance.

Marketing, Way, Permission

Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.14, Simon and Schuster

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Mistake, Book, Marketing

Products that are remarkable get talked about.

Marketing, Remarkable, Products

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Marketing, Overcoming, Stories

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Opportunity, People, Marketing

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Marketing, Messages, Want

Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.17, Simon and Schuster

Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Choices, Marketing, Used

Content Marketing is all the Marketing that's left.

Marketing, Content Marketing, Marketers

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Educational, Loyal Customers, Marketing

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Winning, Marketing, Attention

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Marketing, Care, Reason

Seth Godin (2012). “Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012”, p.218, Penguin

The best marketing strategy is to destroy your industry before your competition does.

Competition, Marketing, Doe

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Inspirational, Marketing, Social Media

"What Every Good Marketer Knows" by Seth Godin, seths.blog. May 9, 2005.

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