Marketing Quotes - Page 11

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Connect, create meaning, make a difference, matter, be missed.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

There are only two things in a business that make money - innovation and marketing, everything else is cost.

We’re in the midst of a boom in home-based businesses, and it shows no sign of slowing.

In today's world, working for yourself is actually the safer route, and working for a corporation has become the riskier proposition.

The early pioneers of both wellness and network marketing were motivated by the sense that it was possible to create a better life than the conventional routes offered - better personal health and better economic health, respectively. Now the 'alternatives' of yesterday have become the economic powerhouses of today and tomorrow.

Most of the CEO's who fail think they will find the solution to their problems in Finance, Marketing, Strategic Planning, etc., but they don't look for the solution to their problems inside themselves.

Marketing has always been about the same thing - who your customers are and where they are.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

Always try to turn a marketing disaster into a marketing opportunity.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

No matter what you do, your job is to tell your story.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it.

We're all learning here; the best listeners will end up the smartest.

Human nature has a tendency to admire complexity but reward simplicity.

Content is anything that adds value to the reader's life.

The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.