Marketing Quotes - Page 10

Advertising is only evil when it advertises evil things.

It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.

Social media puts the "public" into PR and the "market" into marketing.

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

I don't really have guilty pleasures. Anything musically that I fully, fully believe, is good no matter who the artist is, no matter what the marketing is behind it, I stand pretty firm.

People don't buy what you do; they buy what you stand for.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

Affiliate marketing has made businesses millions and ordinary people millionaires.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

It will work. I am a marketing genius.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Think about what a user is going to type.

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Tell people what specific action to take.

Advertising is the rattling of a stick inside a swill bucket.

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

Great marketing only makes a bad product fail faster.

SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed

The urgent can drown out the important.

Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.