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Marketing Quotes - Page 13

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

"Ava DuVernay: The 'My Mic Sounds Nice'". Interview with Kam Williams, www.eurweb.com. August 24, 2010.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

Marketing should focus on market creation, not market sharing

Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

The signal is the truth. The noise is what distracts us from the truth.

Nate Silver (2012). “The Signal and the Noise: Why So Many Predictions Fail-but Some Don't”, p.21, Penguin

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

John Battelle (2011). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, p.33, Nicholas Brealey Publishing

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.8, Houghton Mifflin Harcourt