Marketing Quotes - Page 13
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins
Marketing should focus on market creation, not market sharing
Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company
The signal is the truth. The noise is what distracts us from the truth.
Nate Silver (2012). “The Signal and the Noise: Why So Many Predictions Fail-but Some Don't”, p.21, Penguin
John Battelle (2011). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, p.33, Nicholas Brealey Publishing
Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.8, Houghton Mifflin Harcourt