Marketing Quotes - Page 30

Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

I tend to be pretty efficient with my time. I work on a novel for four to five hours a day, and then the rest of my day is spent doing other things, whether it's spending time with my family, or going through and making notes on the script, or working on the marketing. It's just a matter of scheduling.

I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

If you didn't get it right and then you have to release a director's cut to undo what the studio made you release, I don't know, either it's some marketing thing for them to get more money or the director didn't do his job.

We're living in a world where Google beats Gallup.

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

NCL ... stands to achieve greater success under the Carnival Corp. umbrella, which will provide NCL with economies of scale, greater access to capital, marketing and operating expertise and stronger credibility in the leisure and vacation industry.

When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.

To me genres were always an imaginary things, they're just marketing channels.

If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet

I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.

Content marketing represents the gap between what brands produce and what consumers actually want.

Behind every piece of bad content is an executive who asked for it.

We gained his operational capabilities and he gained our marketing skills.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

Kids books Grownup books That's just marketing. Books are books.

Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results... it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.