There's nothing remotely interesting to me about marketing music as a product.
I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.
My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.
While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.
I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.
Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.
To be truly effective at content marketing, we need to excel at promotion.
When it comes to content, the best marketers know that self promotion is good!
[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.
For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.
I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.
You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.
Force yourself to simplify every initiative, every product, every marketing, everything you do.
There's been too much attention on marketing. Can't we just talk about the paintings?
When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'
He that makes use of another's fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.
Do something every day to market each of your books for three years.
We react very quickly in the market. We can make quick changes.
I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.
I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.
Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies
No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
