Marketing Quotes - Page 32

As a writer who happens to be a woman, I am constantly devalued - even by other writers who happen to be women - simply because of a marketing decision. Am I truly less talented, less audacious, less erudite, less brave than my more quote-unquote literary colleagues?

What does the world need that you can provide?”
Express your social mission, whether it’s cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy
Start before scale: make a commitment, take small steps and then scale when you’re ready
Internalize and share your social mission
Be unfailingly transparent – “If you’re not scared by what you’re saying, you’re not sharing enough

Text is the gateway drug to real time marketing.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

Marketing has taken such a complete shift, thanks to the internet.

By all indications, American business leaders are more adept at creating business strategies than they are skilled at human capital management. American entrepreneurs are world-beaters when it comes to creating new businesses, and corporate managers are adept at using the latest marketing, financial, and technological practices.

Being a writer now is about so much more than writing. There's publishing, touring, marketing, web presence.

Promotion and perception are synonymous twins of art marketing.

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

Recorded music is more a marketing tool than a revenue source.

The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments.

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

Marketing starts even before our books are published.

Never use the phrase: 'buy my book' - ever.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

Book marketing is like opening doors for your readers to find you, not a stick you hit them with.

Book marketing should be a planned process, an art if you will.

It's never too early to start marketing your book.

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.