Marketing Quotes - Page 28

I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.

Video is just one part of a marketing plan. It fits certain messages & people better than others.

You've probably got a device on you that can shoot decent video, so what's stopping you?

We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

Good marketing speaks to human beings - the way human beings understand and take in information.

I've been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.

Market-driven design builds the success of the product's marketing into the product itself.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The best marketing strategy is to destroy your industry before your competition does.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Content marketing is the only marketing left

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

The future of marketing is leadership

If you can't sell to 1 in 1000, why market to a million?

Mass marketing means appealing to the masses which means appealing to the average.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.