We're on an indie label. We don't have mass marketing behind us, and we don't have big budgets. We do our own thing. We do exactly what we want to do. We produce our own music. We write ourselves. We record ourselves. We mix ourselves. The artwork is done by my brother. That's not selling out. We're doing exactly what we want to do.
My theory is that in the age of the internet, it's what you write, not where you write it, that matters.
Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.
Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.
Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.
I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially.
Being #1 on MSN is like being Valedictorian of summer school.
There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution and marketing.
Business and its logic of productivity have become the reference point in a society that thinks marketing every time it opens its mouth.
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.
At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.
The next evolution of content marketing is not more content; it's better distribution.
In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.
I think somebody's marketing a thing that Hoovers up your Twitter and it will continue tweeting for you after you're dead. I have no idea whether they saw "Be Right Back" or not.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Social media is not owned by marketing.
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
The future of marketing is not about technology
I'm a facist about spoilers. I'm the biggest pain in the ass to the marketing and promotions department. If I had my way, the commercials would be 30 seconds of black with a few words on them.
We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing.
Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.
I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?
The future of marketing is philanthropy.
