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Peter Drucker Quotes about Marketing

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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker
Two, Innovation, Marketing
"Management".

Marketing and innovation make money. Everything else is a cost.

Peter Drucker
Innovation, Marketing, Cost

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Peter Drucker
Business, Views, Marketing
"The Practice of Management".

The aim of marketing is to make selling superfluous.

Peter Drucker
Marketing, Helpful, Selling
Peter Drucker (2013). “People and Performance”, p.91, Routledge

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Peter Drucker
Two, Innovation, Marketing

Marketing is the distinguishing, unique function of the business.

Peter Drucker
Unique, Marketing, Function
Peter Drucker (2013). “People and Performance”, p.90, Routledge

Marketing and innovation produce results; all the rest are costs.

Peter Drucker
Innovation, Marketing, Cost
Peter Drucker (2013). “People and Performance”, p.90, Routledge

Great wisdom not applied to action and behavior is meaningless data.

Peter Drucker
Data, Marketing, Action
Peter F. Drucker (2009). “The Effective Executive: The Definitive Guide to Getting the Right Things Done”, p.5, Harper Collins

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Peter Drucker
Running, Business, Marketing

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Peter Drucker
Reality, Marketing, Doe

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