Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest business need not run.
The moment people talk of "implementing" instead of "doing," and of "finalizing" instead of "finishing," the organization is already running a fever.
I'm a writer. I could not or would not ever run a business. I don't even have a secretary. And contrary to some of the stereotypes, entrepreneurs are not loners. I am.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
