Mark Quotes - Page 12

Free market capitalism is the best path to prosperity!

I know that half of my advertising dollars are wasted ... I just don't know which half.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be market leaders.

I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.

With theory, we can separate fundamental characteristics from fascinating idiosyncrasies and incidental features. Theory supplies landmarks and guideposts, and we begin to know what to observe and where to act.

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

I had a marketing idea that everybody hated, decency is sexy.

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

I am the world's worst salesman, therefore, I must make it easy for people to buy.

His response was remarkable for its irrelevance, if for nothing else.

Customer service is the new marketing.

Marketers need to adapt a "members first" approach to content.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

In Denmark lots of people come up to me for autographs.

All books grow homilies by time; they are Temples, at once, and Landmarks.

Know thyself. Know the customer. Innovate.

Silence is not always a sign of wisdom, but babbling is ever a mark of folly.

The one affectation I have forced on the publisher... are my apostrophe-free ellisions. Because I write my scripts to read myself, I dont spell 'don't' with an apostrophe. I spell it 'dont'. We all know the word and it seems foolish to put in an extraneous apostrophe. Punctuation marks are devices we use to make the meaning of sentences clear. There is nothing confusing about a word like 'dont' printed without an apostrophe to indicate an omitted letter.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

People don't care what men wear or how they look. Unfortunately for women, the music industry is very visual and objectifying. The objectification of our bodies and using our bodies to sell things needs to change. A lot of this marketing stuff comes from men, so we definitely need more women behind the scenes.

The most powerful concept in marketing is owning a word in the prospects mind.

I'd rather spend money on things that improve the customer experience than on marketing.

Five exclamation marks: the sure sign of an insane mind.

The cost of being wrong is less than the cost of doing nothing.