Marketing Quotes - Page 18

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Content Marketing is all the Marketing that's left.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

By definition, remarkable things get remarked upon

Permission marketing is marketing without interruptions.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

It's easier to love a brand when the brand loves you back.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Above all, you want to create something you're proud of.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

Great wisdom not applied to action and behavior is meaningless data.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Marketing is a necessary part of the creative process.

The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.