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Marketing Quotes - Page 20

Amazon has well passed any expectations of its ability to change distribution and marketing.

"The future according to Mr Google". Interview with Alan Rusbridger, www.theguardian.com. April 19, 2013.

Care about your customers more than about yourself, and you'll do well.

"Anything You Want: 40 Lessons for a New Kind of Entrepreneur". Book by Derek Sivers, sivers.org. June 2011.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

David Meerman Scott (2009). “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”, p.13, John Wiley & Sons

By listening, marketing will re-learn how to talk.

Rick Levine, Christopher Locke, Doc Searls, David Weinberger (2011). “The Cluetrain Manifesto: 10th Anniversary Edition”, p.186, Basic Books