Marketing Quotes - Page 26
Everybody's Autobiography ch. 2 (1937)
Marketing has long known how to exploit fads and how to develop trends.
"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers". Book by Geoffrey Moore, 1991.
Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.17, Harper Collins
The key is, no matter what story you tell, make your buyer the hero.
Chris Brogan (2014). “The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators”, p.159, John Wiley & Sons
"Public Papers of the Presidents of the United States: William J. Clinton, 1999".