Marketing Quotes - Page 25

There's a fine line between marketing and grand theft.

The main difference between marketing and fraud is that criminals have to pay for their own alcohol.

We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.

The thought of the word church and the word marketing in the same sentence makes me sick.

You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.

The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.

Business only has two functions - innovation and marketing.

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

You can't fake authenticity.

The CMO is expected to spend more on technology than the CIO by 2017.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

Twitter marketing in 4 words: Listen. Learn. Care. Serve.

Great marketing cannot sell a pedestrian product very well.

Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself.

Money spent in complying with a regulation cannot be spent again on marketing or product research.

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

People can't relate to someone who only talks about their successes.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"