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Marketing Quotes - Page 3

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

Good-bye broadcast, Hello, conversation.

Shel Israel (2009). “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods”, p.14, Penguin

Be passionate about the culture and the business, and remain positive, because it inspires others.

Barry Libert (2010). “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business”, p.88, John Wiley & Sons

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

"How Felicia Day Recruited Millions for Her Guild". Interview with Gus Mastrapa, www.wired.com. September 29, 2009.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter”, p.50, Penguin