Marketing Quotes - Page 3
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons
Theodore Levitt (2008). “Marketing Myopia”, p.1, Harvard Business Press
Shel Israel (2009). “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods”, p.14, Penguin
Be passionate about the culture and the business, and remain positive, because it inspires others.
Barry Libert (2010). “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business”, p.88, John Wiley & Sons
Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter”, p.50, Penguin