Marketing Quotes - Page 5

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Believe it or not, your company, and even the industry, is not the opportunity. You are. Your company and Network Marketing are simply the vehicles that allow you to express your own inherent opportunity.

In advertising, not to be different is virtually suicidal.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Marketing is what you do when your product is no good.

It's about using the right tools, with the right triggers, within a proper marketing framework

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.

Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.

Good marketers tell a story.

A thrilled customer is the most potent marketing asset your organization can leverage.

Think like a publisher, not a marketer.

Talk to someone about themselves and they'll listen for hours.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

Your culture is your brand.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

Marketing is an investment, not a cost.

Create a minimal viable product or website, launch it, and get feedback.

New ideas are sometimes found in the most granular details of a problem where few others bother to look.

I think with chess as with everything, marketing is the main issue.

Don't blame the marketing department. The buck stops with the chief executive.