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Marketing Quotes - Page 4

Authentic marketing is not the art of selling what you make but knowing what to make!

Authentic marketing is not the art of selling what you make but knowing what to make!

"Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

Jay Abraham (2000). “Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”, p.14, Farrar, Straus, and Giroux

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins