Marketing Quotes - Page 4
Authentic marketing is not the art of selling what you make but knowing what to make!
"Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional
John Kenneth Galbraith (2015). “The New Industrial State”, p.154, Princeton University Press
Jay Abraham (2000). “Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”, p.14, Farrar, Straus, and Giroux
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins