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Seth Godin Quotes - Page 22

All Quotes Acceptance Advertising Age Anxiety Art Belief Blame Bravery Business Caring Challenges Change Choices Communication Competition Confusion Creativity Criticism Critics Culture Curiosity Design Desire Doubt Effort Empathy Environment Excellence Expectations Extras Failing Failure Fear Fun Generosity Genius Giving Giving Up Gold Greatness Hard Work Heart Hills Home Hook Humanity Innovation Inspiration Inspirational Inspiring Internet Journey Joy Labor Leadership Life Listening Making A Difference Making Money Management Marketing Mediocrity Meetings Motivation Motivational Opportunity Overcoming Pain Painting Passion Perfection Perseverance Positive Thinking Positivity Progress Purpose Quality Quitting Reading Reality Rejection Reputation Responsibility Revolution Risk Running Safety School Social Media Strategy Struggle Students Study Success Talent Team Technology Today Training Values Vision Waiting Wall Water Winning Work Worry Writing

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to,

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

Desire, Trying, Care

"What Makes An Idea Go Viral?". Interview with Guy Raz, www.npr.org. March 4, 2016.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Our World, Numbers, People

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.

Interesting, People, Hot Sauce

"How to get your ideas to spread". TED Talk, www.ted.com. February, 2003.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.

Home, Space, Decision

"What Makes An Idea Go Viral?". Interview with Guy Raz, www.npr.org. March 4, 2016.

When you are trusted because you care, it's quite likely the revenue will take care of itself

Care, Take Care, Revenue

If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.

Responsibility, People, Survivor

"Small Business Marketing Resources". Experian Interview, www.experian.com.

If it's worth doing, it's worth doing well.

Best Effort, Worth Waiting For, Chinese Proverb

There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.

Thinking, Order, Discipline

Source: productivemag.com

The way you make something happen is to do something that a fool could screw up.

Screw Ups, Way, Fool

Marketing begins before the product is launched.

Inspiring, Business, Marketing

Habits are where our lives and careers and bodies are made.

Careers, Body, Habit

I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.

Life, Work, Writing

Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.

Successful, People, Generosity

"The generosity boomerang". sethgodin.typepad.com. April 23, 2014.

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

Running, Home, Writing

Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.

Life, Motivational, Work

I'm not a psychopath-I'm wearing a tie!

Ties, Psychopath

The easier it is to quantify, the less it's worth.

Easier

Seth Godin (2010). “Linchpin: Are You Indispensable?”, p.85, Penguin

Copy, not from your industry, from others. You have to go where there is no competition.

Competition, Copies, Industry

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.

Ideas, Answers, Come Up

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Team, Challenges, Marketing

Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.84, Penguin

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Average, People, Who Cares

"Seth Godin on Successful Fundraising". Interview with Amy Eisenstein, www.amyeisenstein.com. May 13, 2015.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

Mean, Firsts, Privilege

Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.

Jobs, Heart, Being Human

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

Art, Thinking, People

Seth Godin (2010). “Linchpin: Are You Indispensable?”, p.81, Penguin

Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.

People, Might, Arguing

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